Competitive Branding Strategies: Managing Performance in Emerging Markets - Rajagopal - Books - Springer Nature Switzerland AG - 9783030249328 - October 8, 2019
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Competitive Branding Strategies: Managing Performance in Emerging Markets 1st ed. 2019 edition

Rajagopal

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Competitive Branding Strategies: Managing Performance in Emerging Markets 1st ed. 2019 edition

Globalization has expanded the options for building brand strategies through social media, the internet, and in conventional approaches. It provides the necessary guidance with proven strategies for building successful brands, the decisions and options faced by brand managers, and the tools to manage brands effectively.


288 pages, 7 Illustrations, black and white; XXV, 288 p. 7 illus.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 8, 2019
ISBN13 9783030249328
Publishers Springer Nature Switzerland AG
Pages 288
Dimensions 539 g
Language German  

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