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Understanding Consumer Behavior and Consumption Experience
Rajagopal
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Understanding Consumer Behavior and Consumption Experience
Rajagopal
Marc Notes: Includes bibliographical references and index.; This book discusses the indispensable value of understanding consumer activities and the crucial role they play in developing successful marketing strategies by ocusing on concepts such as consumer perceptions, consumption culture, and the influence of information technology--; Provided by publisher.
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | January 31, 2015 |
| ISBN13 | 9781466675186 |
| Publishers | Business Science Reference |
| Genre | Aspects (Academic) > Economic |
| Pages | 320 |
| Dimensions | 178 × 254 × 19 mm · 771 g |
