Proximity Marketing: Converging Community, Consciousness, and Consumption

Rajagopal

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Proximity Marketing: Converging Community, Consciousness, and Consumption

Presents innovative concepts, best practices, and case studies on proximity marketing strategy in the emerging markets through theoretical foundations, design arguments, and managerial analysis. Converges the business, social, crowd, and behavioral ecosystems with the proximity marketing approaches.

Media	Books Paperback Book (Book with soft cover and glued back)
Released	April 30, 2024
ISBN13	9781637425770
Publishers	Business Expert Press
Pages	218
Dimensions	272 g

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