Qualitative Marketing Research: Understanding How Behavioral Complexities Drive Marketing Strategies - Rajagopal - Books - Business Expert Press - 9781949991017 - January 30, 2019
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Qualitative Marketing Research: Understanding How Behavioral Complexities Drive Marketing Strategies

Rajagopal

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Qualitative Marketing Research: Understanding How Behavioral Complexities Drive Marketing Strategies

Discusses qualitative research modeling and new approaches of qualitative data collection, interpretation of results, reporting, and deriving managerial implications. The book presents new insights on conducting and applying qualitative market research and emphasizes the application of qualitative research in consumer-centric companies.

196 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 30, 2019
ISBN13 9781949991017
Publishers Business Expert Press
Pages 196
Dimensions 272 g
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