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Marketing Management.Prentice Hall Inte 3 New edition
Philip Kotler
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Marketing Management.Prentice Hall Inte 3 New edition
Philip Kotler
The classic Marketing Management is an undisputed global best-seller - an encyclopaedia of marketing considered by many as the authoritative book on the subject. This third European edition keeps the accessibility, theoretical rigour and managerial relevance - the heart of the book.
976 pages
| Media | Books Book |
| Released | May 4, 2016 |
| ISBN13 | 9781292093239 |
| Publishers | Pearson Education Limited |
| Pages | 976 |
| Dimensions | 285 × 222 × 40 mm · 2.26 kg |
| Language | Danish |
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