Tell your friends about this item:
H2H Marketing: The Genesis of Human-to-Human Marketing 1st ed. 2021 edition
Philip Kotler
H2H Marketing: The Genesis of Human-to-Human Marketing 1st ed. 2021 edition
Philip Kotler
In H2H Marketing the authors focus on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization.
243 pages, 68 Illustrations, color; 1 Illustrations, black and white; X, 243 p. 69 illus., 68 illus.
Media | Books Hardcover Book (Book with hard spine and cover) |
Released | December 13, 2020 |
ISBN13 | 9783030595302 |
Publishers | Springer Nature Switzerland AG |
Pages | 267 |
Dimensions | 242 × 162 × 27 mm · 604 g |
Language | German |
Show all
More by Philip Kotler
See all of Philip Kotler ( e.g. Paperback Book , Hardcover Book , Book , CD and Loose-leaf )