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Winning At Innovation: The A-to-F Model
Philip Kotler
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Winning At Innovation: The A-to-F Model
Philip Kotler
Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. The world's leading expert in marketing and innovation Philip Kotler, and Fernando Trias de Bes together present a revolutionary model for innovation.
288 pages, 34 black & white tables, 59 figures, 3 black & white halftones
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | October 21, 2011 |
| ISBN13 | 9780230343436 |
| Publishers | Palgrave Macmillan |
| Pages | 272 |
| Dimensions | 242 × 167 × 22 mm · 539 g |
| Language | English |
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