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B2B Brand Management 2006 edition
Philip Kotler
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B2B Brand Management 2006 edition
Philip Kotler
This is one of the first books to probe deeply into the art and science of branding industrial products. As industrial companies are turning to branding this book provides the best practices and hands-on advice for B2B brand management.
376 pages, biography
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | August 17, 2006 |
| ISBN13 | 9783540253600 |
| Publishers | Springer-Verlag Berlin and Heidelberg Gm |
| Pages | 357 |
| Dimensions | 240 × 164 × 31 mm · 728 g |
| Language | French |
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