Tell your friends about this item:
Marketing for Hospitality and Tourism Pearson New International Ed of 6th Revised edition
Philip Kotler
Marketing for Hospitality and Tourism Pearson New International Ed of 6th Revised edition
Philip Kotler
This hospitality marketing book builds on the authors' expertise to discuss an integrative approach to the major marketing decisions hospitality managers face in today's global marketplace. Experiential exercises and new material on social networking, database marketing and revenue management add to the work's usefulness.
640 pages
Media | Books Paperback Book (Book with soft cover and glued back) |
Released | July 17, 2013 |
ISBN13 | 9781292020037 |
Publishers | Pearson Education Limited |
Pages | 636 |
Dimensions | 217 × 271 × 20 mm · 1.21 kg |
Show all
More by Philip Kotler
More from this series
See all of Philip Kotler ( e.g. Paperback Book , Hardcover Book , Book , CD and Loose-leaf )