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Developing International Strategies 2nd ed. 2017 edition
Rudolf Grunig
Developing International Strategies 2nd ed. 2017 edition
Rudolf Grunig
This book focuses on the development of strategies for the successful internationalization of large and medium-sized companies. Becoming international offers important opportunities for companies of all sizes, but in an increasingly complex environment, the strategic planning involved is also a challenge.
236 pages, 93 black & white illustrations, biography
Media | Books Hardcover Book (Book with hard spine and cover) |
Released | September 21, 2016 |
ISBN13 | 9783662531228 |
Publishers | Springer-Verlag Berlin and Heidelberg Gm |
Pages | 218 |
Dimensions | 257 × 167 × 19 mm · 508 g |
Language | German |
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