Process-based Strategic Planning - Rudolf Grunig - Books - Springer-Verlag Berlin and Heidelberg Gm - 9783642167140 - December 3, 2010
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Process-based Strategic Planning 6th ed. 2011 edition

Rudolf Grunig

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Process-based Strategic Planning 6th ed. 2011 edition

A completely revised and updated version of this book was published in 2015 under the title "The Strategy Planning Process". A company's strategies define its future direction, specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of market offers and of resources.

384 pages, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 3, 2010
ISBN13 9783642167140
Publishers Springer-Verlag Berlin and Heidelberg Gm
Pages 358
Dimensions 244 × 167 × 26 mm   ·   675 g
Language German  
Translator Clark, Anthony
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