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Management and Marketing of Wine Tourism Business: Theory, Practice, and Cases 1st ed. 2019 edition
Management and Marketing of Wine Tourism Business: Theory, Practice, and Cases 1st ed. 2019 edition
This book links research in wine marketing/management and wine tourism, offering international and multidisciplinary perspectives. Researchers will find in this book a holistic analysis of research and cases relating to the management and marketing of wine tourism businesses and visitors.
366 pages, 25 Illustrations, black and white; XV, 366 p. 25 illus.
Media | Books Hardcover Book (Book with hard spine and cover) |
Released | September 14, 2018 |
ISBN13 | 9783319754611 |
Publishers | Springer International Publishing AG |
Pages | 388 |
Dimensions | 219 × 158 × 23 mm · 646 g |
Language | German |
Editor | Robinson, Richard N. S. |
Editor | Sigala, Marianna |