Management and Marketing of Wine Tourism Business: Theory, Practice, and Cases - - Books - Springer Nature Switzerland AG - 9783030092382 - February 1, 2019
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Management and Marketing of Wine Tourism Business: Theory, Practice, and Cases Softcover reprint of the original 1st ed. 2019 edition

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Management and Marketing of Wine Tourism Business: Theory, Practice, and Cases Softcover reprint of the original 1st ed. 2019 edition

This book links research in wine marketing/management and wine tourism, offering international and multidisciplinary perspectives. Researchers will find in this book a holistic analysis of research and cases relating to the management and marketing of wine tourism businesses and visitors.

388 pages, 25 Illustrations, black and white; XXII, 388 p. 25 illus.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released February 1, 2019
ISBN13 9783030092382
Publishers Springer Nature Switzerland AG
Pages 388
Dimensions 211 × 147 × 25 mm   ·   544 g
Language German  
Editor Robinson, Richard N. S.
Editor Sigala, Marianna