Building Strong Brands - David A. Aaker - Books - Simon & Schuster Ltd - 9781849830409 - April 29, 2010
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Building Strong Brands

David A. Aaker

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Building Strong Brands

Using real brand-building case studies, this groundbreaking book describes how companies can increase brand identity by thinking 'out-of-the-box'.

400 pages, Illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 29, 2010
ISBN13 9781849830409
Publishers Simon & Schuster Ltd
Pages 400
Dimensions 131 × 196 × 26 mm   ·   276 g
Language English  
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