Brand Equity & Advertising: Advertising's Role in Building Strong Brands 1st edition

David A. Aaker

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Brand Equity & Advertising: Advertising's Role in Building Strong Brands 1st edition

The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on branding. This book consists of papers delivered by experts from academia and industry discussing issues regarding the role of advertising in the establishment and maintenance of brand equity.

390 pages

Media	Books Paperback Book (Book with soft cover and glued back)
Released	April 1, 1993
ISBN13	9780805812848
Publishers	Taylor & Francis Inc
Pages	390
Dimensions	152 × 229 × 26 mm · 554 g
Language	English
Editor	Biel, Alexander

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