Aggregate Advertising Expenditure in the U.S. Economy: Measurement and Growth Issues in the Digital Era - Foundations and Trends (R) in Marketing - Alvin J. Silk - Books - now publishers Inc - 9781680838725 - September 2, 2021
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Aggregate Advertising Expenditure in the U.S. Economy: Measurement and Growth Issues in the Digital Era - Foundations and Trends (R) in Marketing

Alvin J. Silk

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Aggregate Advertising Expenditure in the U.S. Economy: Measurement and Growth Issues in the Digital Era - Foundations and Trends (R) in Marketing

Provides evidence that over the period 2000 through 2018 nominal aggregate advertising spending in the US as a share of nominal GDP has been falling. The authors further show that nominal aggregate advertising spending has become more responsive to changes in real GDP and GDP price inflation.

96 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 2, 2021
ISBN13 9781680838725
Publishers now publishers Inc
Pages 96
Dimensions 149 g
Language English  
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