What Is Marketing? - Alvin J. Silk - Books - Harvard Business Review Press - 9781422104606 - October 1, 2006
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What Is Marketing?

Alvin J. Silk

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What Is Marketing?

Explores what marketing is and how an enterprise can differentiate itself from others in attracting and retaining customers. This book provides the foundation on which to begin developing those skills and insights applicable in a variety of situations: in the old economy as well as in the new; and in both service and manufacturing sectors.

224 pages, Illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 1, 2006
ISBN13 9781422104606
Publishers Harvard Business Review Press
Pages 224
Dimensions 155 × 231 × 19 mm   ·   334 g
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