Global Brand Power: Leveraging Branding for Long-Term Growth - Barbara E. Kahn - Books - Wharton Digital Press - 9781613631300 - March 5, 2013
In case cover and title do not match, the title is correct

Global Brand Power: Leveraging Branding for Long-Term Growth

Barbara E. Kahn

Price
$ 52.49

Ordered from remote warehouse

Expected delivery Oct 15 - 29

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

Also available as:

Global Brand Power: Leveraging Branding for Long-Term Growth

Wharton professor Barbara Kahn brings brand management into the 21st century. Global Brand Power is filled with stories about how Coca-Cola, The Estee Lauder Companies Inc., Marriott, Apple, Starbucks, Campbell Soup Company, Southwest Airlines, and celebrities like Lady Gaga are leveraging their brands.

132 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 5, 2013
ISBN13 9781613631300
Publishers Wharton Digital Press
Pages 132
Dimensions 140 × 216 × 11 mm   ·   317 g
Show all

More by Barbara E. Kahn

See all of Barbara E. Kahn ( e.g. Paperback Book and Hardcover Book )