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Global Brand Power: Leveraging Branding for Long-Term Growth
Barbara E. Kahn
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Global Brand Power: Leveraging Branding for Long-Term Growth
Barbara E. Kahn
Wharton professor Barbara Kahn brings brand management into the 21st century. Global Brand Power is filled with stories about how Coca-Cola, The Estee Lauder Companies Inc., Marriott, Apple, Starbucks, Campbell Soup Company, Southwest Airlines, and celebrities like Lady Gaga are leveraging their brands.
134 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | March 5, 2013 |
| ISBN13 | 9781613630266 |
| Publishers | Wharton Digital Press |
| Pages | 132 |
| Dimensions | 216 × 142 × 13 mm · 192 g |
| Language | English |
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