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Brand Attachment: Construct, Consequences and Causes - Foundations and Trends (R) in Marketing
C. Whan Park
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Brand Attachment: Construct, Consequences and Causes - Foundations and Trends (R) in Marketing
C. Whan Park
Provides a theoretical construct about the factors that underlie strong brand relationships. The authors define the construct of brand attachment and differentiate it from other constructs arguing that brand attachment is critical to outcome variables that underscore the brand's value to the firm.
52 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | January 12, 2008 |
| ISBN13 | 9781601981004 |
| Publishers | now publishers Inc |
| Pages | 52 |
| Dimensions | 161 × 235 × 3 mm · 86 g |
| Language | English |
