Brand Admiration: Building A Business People Love - C. Whan Park - Books - John Wiley & Sons Inc - 9781119308065 - November 15, 2016
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Brand Admiration: Building A Business People Love

C. Whan Park

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Brand Admiration: Building A Business People Love

Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management.

288 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 15, 2016
ISBN13 9781119308065
Publishers John Wiley & Sons Inc
Pages 288
Dimensions 262 × 165 × 27 mm   ·   482 g
Language English  
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