Marketing the Arts: An Introduction - Anthony Rhine - Books - Rowman & Littlefield - 9781538128954 - April 15, 2020
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Marketing the Arts: An Introduction

Anthony Rhine

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Marketing the Arts: An Introduction

Marketing the Arts introduces students, young professionals, and even seasoned veterans to new and refined marketing approaches—by drawing on marketing theory as it is used by huge multi-nationals, exploring such theories in the context of creative ventures generally, and the fine and performing arts specifically.

274 pages, 10 Tables, unspecified; 40 Halftones, black and white; 27 Illustrations, black and white

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 15, 2020
ISBN13 9781538128954
Publishers Rowman & Littlefield
Pages 274
Dimensions 229 × 153 × 20 mm   ·   422 g
Language English  
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