Marketing the Arts: An Introduction - Anthony Rhine - Books - Rowman & Littlefield - 9781538128947 - May 21, 2020
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Marketing the Arts: An Introduction

Anthony Rhine

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Marketing the Arts: An Introduction

Marketing the Arts introduces students, young professionals, and even seasoned veterans to new and refined marketing approaches—by drawing on marketing theory as it is used by huge multi-nationals, exploring such theories in the context of creative ventures generally, and the fine and performing arts specifically.

274 pages, 10 Tables, unspecified; 40 Halftones, black and white; 27 Illustrations, black and white

Media Books     Hardcover Book   (Book with hard spine and cover)
Released May 21, 2020
ISBN13 9781538128947
Publishers Rowman & Littlefield
Pages 274
Dimensions 236 × 158 × 25 mm   ·   560 g
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