The Activation Imperative: How to Build Brands and Business by Inspiring Action - William Rosen - Books - Rowman & Littlefield - 9781538114667 - January 26, 2018
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The Activation Imperative: How to Build Brands and Business by Inspiring Action

William Rosen

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The Activation Imperative: How to Build Brands and Business by Inspiring Action

In this actionable roadmap to improved marketing ROI, Rosen and Minsky show how businesses—from Fortune 500s to local entrepreneurs—can manage today’s complex and fragmented marketing landscape, respond to consumers’ new tech-enabled paths-to-purchase, and overcome behavioral barriers to more effectively and efficiently build brands and business.

222 pages, 13 Illustrations, black and white

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 26, 2018
ISBN13 9781538114667
Publishers Rowman & Littlefield
Pages 222
Dimensions 228 × 152 × 21 mm   ·   350 g
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