The Activation Imperative: How to Build Brands and Business by Inspiring Action - William Rosen - Books - Rowman & Littlefield - 9781442257047 - November 29, 2016
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The Activation Imperative: How to Build Brands and Business by Inspiring Action

William Rosen

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The Activation Imperative: How to Build Brands and Business by Inspiring Action

In this actionable roadmap to improved marketing ROI, Rosen and Minsky show how businesses—from Fortune 500s to local entrepreneurs—can manage today’s complex and fragmented marketing landscape, respond to consumers’ new tech-enabled paths-to-purchase, and overcome behavioral barriers to more effectively and efficiently build brands and business.

222 pages, 13 black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 29, 2016
ISBN13 9781442257047
Publishers Rowman & Littlefield
Pages 222
Dimensions 237 × 161 × 2 mm   ·   492 g
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