The Activation Imperative: How to Build Brands and Business by Inspiring Action - William Rosen - Books - Rowman & Littlefield - 9781442257047 - November 29, 2016
In case cover and title do not match, the title is correct

The Activation Imperative: How to Build Brands and Business by Inspiring Action

William Rosen

Price
$ 72.99

Ordered from remote warehouse

Expected delivery Oct 11 - 25

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

Also available as:

The Activation Imperative: How to Build Brands and Business by Inspiring Action

In this actionable roadmap to improved marketing ROI, Rosen and Minsky show how businesses—from Fortune 500s to local entrepreneurs—can manage today’s complex and fragmented marketing landscape, respond to consumers’ new tech-enabled paths-to-purchase, and overcome behavioral barriers to more effectively and efficiently build brands and business.

222 pages, 13 black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 29, 2016
ISBN13 9781442257047
Publishers Rowman & Littlefield
Pages 222
Dimensions 237 × 161 × 2 mm   ·   492 g
Show all

More by William Rosen

Others have also bought

See all of William Rosen ( e.g. CD , Paperback Book and Hardcover Book )