Customer Relationship Management: The Foundation of Contemporary Marketing Strategy - Baran, Roger J. (DePaul University, USA) - Books - Taylor & Francis Ltd - 9781138919518 - December 15, 2016
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Customer Relationship Management: The Foundation of Contemporary Marketing Strategy 2nd edition

Baran, Roger J. (DePaul University, USA)

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Customer Relationship Management: The Foundation of Contemporary Marketing Strategy 2nd edition

This book balances the behavioral and database aspects of customer relationship management, providing students with a comprehensive introduction to an often overlooked, but important, aspect of marketing strategy.

408 pages, 52 colour illustrations, 40 colour tables, 52 colour line drawings

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 15, 2016
ISBN13 9781138919518
Publishers Taylor & Francis Ltd
Pages 456
Dimensions 262 × 213 × 26 mm   ·   1.28 kg
Language English  

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