Customer Relationship Management: The Foundation of Contemporary Marketing Strategy - Baran, Roger J. (DePaul University, USA) - Books - Taylor & Francis Ltd - 9781138919525 - December 15, 2016
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Customer Relationship Management: The Foundation of Contemporary Marketing Strategy 2nd edition

Baran, Roger J. (DePaul University, USA)

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Customer Relationship Management: The Foundation of Contemporary Marketing Strategy 2nd edition

This book balances the behavioral and database aspects of customer relationship management, providing students with a comprehensive introduction to an often overlooked, but important, aspect of marketing strategy.

456 pages, 52 colour illustrations, 40 colour tables, 52 colour line drawings

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 15, 2016
ISBN13 9781138919525
Publishers Taylor & Francis Ltd
Pages 450
Dimensions 203 × 254 × 20 mm   ·   1.07 kg
Language English  

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