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The Psychology of Influence: Theory, research and practice 1st edition
Pligt, Joop (University of Amsterdam, the Netherlands)
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The Psychology of Influence: Theory, research and practice 1st edition
Pligt, Joop (University of Amsterdam, the Netherlands)
The Psychology of Influence provides an up-to-date student-oriented overview of how people are persuaded to change their attitudes, preferences or behavior. It uses international examples from contemporary written texts, TV commercials and social media, and provides an ideal core text for courses on consumer behavior and the psychology of attitudes and persuasion.
240 pages, 3 black & white tables, 11 black & white halftones, 37 black & white line drawings
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | October 21, 2016 |
| ISBN13 | 9781138667433 |
| Publishers | Taylor & Francis Ltd |
| Pages | 250 |
| Dimensions | 255 × 183 × 21 mm · 616 g |
| Language | English |