The Psychology of Influence: Theory, research and practice - Pligt, Joop (University of Amsterdam, the Netherlands) - Books - Taylor & Francis Ltd - 9781138655393 - October 21, 2016
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The Psychology of Influence: Theory, research and practice 1st edition

Pligt, Joop (University of Amsterdam, the Netherlands)

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The Psychology of Influence: Theory, research and practice 1st edition

The Psychology of Influence provides an up-to-date student-oriented overview of how people are persuaded to change their attitudes, preferences or behavior. It uses international examples from contemporary written texts, TV commercials and social media, and provides an ideal core text for courses on consumer behavior and the psychology of attitudes and persuasion.

240 pages, 3 black & white tables, 11 black & white halftones, 37 black & white line drawings

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 21, 2016
ISBN13 9781138655393
Publishers Taylor & Francis Ltd
Pages 250
Dimensions 175 × 245 × 14 mm   ·   486 g
Language English  

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