Classical Rhetoric and Modern Public Relations: An Isocratean Model - Routledge Research in Public Relations - Charles Marsh - Books - Taylor & Francis Ltd - 9781138233829 - October 10, 2016
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Classical Rhetoric and Modern Public Relations: An Isocratean Model - Routledge Research in Public Relations 1st edition

Charles Marsh

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Classical Rhetoric and Modern Public Relations: An Isocratean Model - Routledge Research in Public Relations 1st edition

This book presents the value of Isocratean rhetoric as an instructive antecedent of modern public relations, showing how Isocratean rhetoric can inform the fields of ethics, persuasion, education, strategic planning, new media, postmodern practices, and paradigms such as excellence theory, communitarianism, fully functioning society theory, and reflection.

208 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 10, 2016
ISBN13 9781138233829
Publishers Taylor & Francis Ltd
Pages 208
Dimensions 152 × 230 × 19 mm   ·   308 g
Language English  
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