Public Relations, Cooperation, and Justice: From Evolutionary Biology to Ethics - Routledge New Directions in PR & Communication Research 1st edition

Modern approaches to public relations cluster into three camps along a continuum:

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Public Relations, Cooperation, and Justice

draws upon interdisciplinary research from evolutionary biology, philosophy, and rhetoric to establish that relationships built on cooperation and justice are more productive than those built on conflict and egoistic competition. Just as important, this innovative book shuns normative, utopian appeals, offering instead only empirical, materialistic evidence for its conclusions.

This is a powerful, multidisciplinary, and well-documented analysis, including specific strategies for the enactment of PR as a quest for cooperation and justice, which aligns the discipline of public relations with basic human nature. It will be of interest to scholars and advanced students of public relations and communication ethics.