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Hitmakers: How Brands Influence Culture
Ana Andjelic
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Hitmakers: How Brands Influence Culture
Ana Andjelic
In this book, world-renowned brand expert, Ana Andjelic, shows how modern brand strategy needs to be redefined as the strategy of cultural influence, how brands today influence culture, how brands should address audiences, and how the new approach to cultural hitmaking works organizationally and operationally.
138 pages, 2 Line drawings, black and white; 2 Illustrations, black and white
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | December 13, 2024 |
| ISBN13 | 9781032878713 |
| Publishers | Taylor & Francis Ltd |
| Pages | 220 |
| Dimensions | 453 g |
