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The Business of Aspiration: How Social, Cultural, and Environmental Capital Changes Brands 1st edition
Ana Andjelic
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The Business of Aspiration: How Social, Cultural, and Environmental Capital Changes Brands 1st edition
Ana Andjelic
This book is about the new forms of social, cultural, and environmental capital change brand communication, strategy and execution, and business growth.
90 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | October 27, 2020 |
| ISBN13 | 9780367552213 |
| Publishers | Taylor & Francis Ltd |
| Pages | 94 |
| Dimensions | 241 × 173 × 13 mm · 308 g |
| Language | English |
