Visual Marketing: A Practical Guide to the Science of Branding & Retailing - Barbara E. Kahn - Books - Taylor & Francis Ltd - 9781032731322 - March 27, 2025
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Visual Marketing: A Practical Guide to the Science of Branding & Retailing

Barbara E. Kahn

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Visual Marketing: A Practical Guide to the Science of Branding & Retailing

Visual Marketing analyses the digital transformation taking place across an increasingly competitive marketing landscape. Against this background, the book utilises proven principles in consumer psychology, marketing, and neuroscience to propose creative and useful visual strategies to increase the effectiveness of marketing efforts.

190 pages, 3 Line drawings, black and white; 14 Halftones, color; 2 Halftones, black and white; 14 I

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 27, 2025
ISBN13 9781032731322
Publishers Taylor & Francis Ltd
Pages 170
Dimensions 156 × 233 × 12 mm   ·   254 g
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