Philosophy of Marketing: The New Realist Approach - Routledge Frontiers in the Development of International Business, Management and Marketing - Matteo Giannasi - Books - Taylor & Francis Ltd - 9781032072340 - May 31, 2023
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Philosophy of Marketing: The New Realist Approach - Routledge Frontiers in the Development of International Business, Management and Marketing

Matteo Giannasi

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Philosophy of Marketing: The New Realist Approach - Routledge Frontiers in the Development of International Business, Management and Marketing

How can we overcome the rapidly ageing postmodernist paradigm, which has become sterile orthodoxy in marketing? This book answers this crucial question using fresh philosophical tools developed by New Realism.

266 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 31, 2023
ISBN13 9781032072340
Publishers Taylor & Francis Ltd
Pages 266
Dimensions 453 g

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