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Philosophy of Marketing: The New Realist Approach - Routledge Frontiers in the Development of International Business, Management and Marketing 1st edition
Matteo Giannasi
Philosophy of Marketing: The New Realist Approach - Routledge Frontiers in the Development of International Business, Management and Marketing 1st edition
Matteo Giannasi
How can we overcome the rapidly ageing postmodernist paradigm, which has become sterile orthodoxy in marketing? This book answers this crucial question using fresh philosophical tools developed by New Realism.
304 pages
Media | Books Hardcover Book (Book with hard spine and cover) |
Released | September 28, 2021 |
ISBN13 | 9781032072333 |
Publishers | Taylor & Francis Ltd |
Pages | 266 |
Dimensions | 489 g |
Language | English |
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