Researching the Public Opinion Environment: Theories and Methods - SAGE Series in Public Relations - Sherry Devereaux Ferguson - Books - SAGE Publications Inc - 9780761915317 - June 27, 2000
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Researching the Public Opinion Environment: Theories and Methods - SAGE Series in Public Relations

Sherry Devereaux Ferguson

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Researching the Public Opinion Environment: Theories and Methods - SAGE Series in Public Relations

Researching the Public Opinion Environment: Theories and Methods informs the reader on the rationale, purposes, theories, and methodologies involved in researching the public. The book is divided into four parts. Part One looks at the theories and systems relevant to opinion research. Part Two addresses the topics of monitoring and analyzing the media. Part Three describes the basics of survey research, focus groups, Delphi techniques, stakeholder assemblies and Q methodology. Part Four analyzes the impact of the media.


312 pages, black & white illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 27, 2000
ISBN13 9780761915317
Publishers SAGE Publications Inc
Pages 312
Dimensions 152 × 228 × 17 mm   ·   510 g
Language English  

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