
Tell your friends about this item:
Researching the Public Opinion Environment: Theories and Methods - SAGE Series in Public Relations
Sherry Devereaux Ferguson
Researching the Public Opinion Environment: Theories and Methods - SAGE Series in Public Relations
Sherry Devereaux Ferguson
Researching the Public Opinion Environment: Theories and Methods informs the reader on the rationale, purposes, theories, and methodologies involved in researching the public. The book is divided into four parts. Part One looks at the theories and systems relevant to opinion research. Part Two addresses the topics of monitoring and analyzing the media. Part Three describes the basics of survey research, focus groups, Delphi techniques, stakeholder assemblies and Q methodology. Part Four analyzes the impact of the media.
312 pages, black & white illustrations
Media | Books Paperback Book (Book with soft cover and glued back) |
Released | June 27, 2000 |
ISBN13 | 9780761915317 |
Publishers | SAGE Publications Inc |
Pages | 312 |
Dimensions | 152 × 228 × 17 mm · 510 g |
Language | English |
More by Sherry Devereaux Ferguson
See all of Sherry Devereaux Ferguson ( e.g. Hardcover Book and Paperback Book )