Communication Planning: An Integrated Approach - SAGE Series in Public Relations - Sherry Devereaux Ferguson - Books - SAGE Publications Inc - 9780761913146 - September 9, 1999
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Communication Planning: An Integrated Approach - SAGE Series in Public Relations

Sherry Devereaux Ferguson

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Communication Planning: An Integrated Approach - SAGE Series in Public Relations

Communicators are now being asked to perform managerial duties such as planning, consulting stakeholders and advising CEO's and vice presidents. Communication Planning focuses on these additional responsibilities and examines the role of integrated planning in modern organizations.

280 pages, Illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 9, 1999
ISBN13 9780761913146
Publishers SAGE Publications Inc
Pages 280
Dimensions 153 × 227 × 15 mm   ·   376 g
Language English  
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