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The Focus Group Guidebook - Focus Group Kit
David L. Morgan
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The Focus Group Guidebook - Focus Group Kit
David L. Morgan
Providing a general introduction to focus group research, this title includes the appropriate reasons for using focus groups and what you can expect to accomplish with them. It provides a brief history of focus groups, a discussion of when to use focus groups and why, and several brief case studies illustrating different uses of focus groups.
120 pages, black & white illustrations
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | September 10, 1997 |
| ISBN13 | 9780761908180 |
| Publishers | SAGE Publications Inc |
| Pages | 120 |
| Dimensions | 178 × 255 × 7 mm · 236 g |
| Language | English |
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