Tell your friends about this item:
The Focus Group Guidebook - Focus Group Kit
David L. Morgan
Price
CA$ 161.99
excl. VAT
Ordered from remote warehouse
Expected delivery May 26 - Jun 6
Our customers say:
Add to your iMusic wish list
The Focus Group Guidebook - Focus Group Kit
David L. Morgan
Providing a general introduction to focus group research, this title includes the appropriate reasons for using focus groups and what you can expect to accomplish with them. It provides a brief history of focus groups, a discussion of when to use focus groups and why, and several brief case studies illustrating different uses of focus groups.
120 pages, black & white illustrations
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | September 10, 1997 |
| ISBN13 | 9780761908180 |
| Publishers | SAGE Publications Inc |
| Pages | 120 |
| Dimensions | 178 × 255 × 7 mm · 236 g |
| Language | English |
Show all
More by David L. Morgan
![Cover for David L. Morgan · Focus Groups as Qualitative Research - Qualitative Research Methods (Hardcover Book) [2 Rev edition] (1997)](https://imusic.b-cdn.net/images/item/original/420/9780761903420.jpg?david-l-morgan-1997-focus-groups-as-qualitative-research-qualitative-research-methods-hardcover-book&class=scaled&v=1418481816)
![Cover for David L. Morgan · Focus Groups as Qualitative Research - Qualitative Research Methods (Paperback Book) [2nd Ed. edition] (1997)](https://imusic.b-cdn.net/images/item/original/437/9780761903437.jpg?david-l-morgan-1997-focus-groups-as-qualitative-research-qualitative-research-methods-paperback-book&class=scaled&v=1425480433)
See all of David L. Morgan ( e.g. Paperback Book , Hardcover Book , Book and Audiobook (CD) )