Quantitative Analysis in Marketing Management - Luiz Moutinho - Books - John Wiley & Sons Inc - 9780471964308 - May 18, 2000
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Quantitative Analysis in Marketing Management

Luiz Moutinho

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Quantitative Analysis in Marketing Management

This text brings together the key quantitative concepts and techniques which are central for the contemporary management of the marketing function. It also examines techniques drawn from other management disciplines, such as financial management.

342 pages, references, index

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 18, 2000
Original release date 1998
ISBN13 9780471964308
Publishers John Wiley & Sons Inc
Pages 342
Dimensions 154 × 233 × 19 mm   ·   508 g
Language English  
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