Quantitative Modelling in Marketing and Management - Luiz Moutinho - Books - World Scientific Publishing Company - 9789814407717 - December 8, 2012
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Quantitative Modelling in Marketing and Management

Luiz Moutinho

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Quantitative Modelling in Marketing and Management

Quantitative modelling seems admirably suited to help managers in their strategic decision making on operations management issues. This book focuses on the description and applications of many quantitative modelling approaches applied to marketing and management. It includes topics ranging from fuzzy logic to growth models and k-clique models.

532 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 8, 2012
ISBN13 9789814407717
Publishers World Scientific Publishing Company
Genre Aspects (Academic) > Science / Technology Aspects
Pages 503
Dimensions 158 × 231 × 33 mm   ·   884 g
Editor Huarng, Kun-huang
Editor Moutinho, Luiz
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