Flip the Funnel: How to Use Existing Customers to Gain New Ones - Joseph Jaffe - Books - John Wiley & Sons Inc - 9780470487853 - February 9, 2010
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Flip the Funnel: How to Use Existing Customers to Gain New Ones

Joseph Jaffe

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Flip the Funnel: How to Use Existing Customers to Gain New Ones

Why customer retention is the new acquisition It costs roughly five-to-ten times more to acquire a new customer than it does to retain an existing one, and yet companies continue to disproportionately spend their budgets into the "wrong" end of the funnel - the mass media or awareness side.

304 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released February 9, 2010
ISBN13 9780470487853
Publishers John Wiley & Sons Inc
Pages 304
Dimensions 160 × 232 × 29 mm   ·   516 g
Language English  
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