Join the Conversation: How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership - Joseph Jaffe - Books - John Wiley & Sons Inc - 9780470137321 - October 1, 2007
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Join the Conversation: How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership

Joseph Jaffe

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Join the Conversation: How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership

With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual. In Join the Conversation, Jaffe discusses the changing role of the consumer and how marketers must adapt by joining the rich, deep and meaningful conversation already in progress.

320 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 1, 2007
ISBN13 9780470137321
Publishers John Wiley & Sons Inc
Pages 320
Dimensions 153 × 235 × 26 mm   ·   503 g
Language English  
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