Uncovers a simple point that is key to driving growth in the 21st century: if you put people in control of the marketing mix, they can grow and in turn grow your organisation.

282 pages, 240 Illustrations, black and white

Media	Books Hardcover Book (Book with hard spine and cover)
Released	June 17, 2020
ISBN13	9780367242701
Publishers	Taylor & Francis Ltd
Pages	282
Dimensions	553 g
Language	English

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