Uncovers a simple point that is key to driving growth in the 21st century: if you put people in control of the marketing mix, they can grow and in turn grow your organisation.

282 pages, 240 Illustrations, black and white

Media	Books Paperback Book (Book with soft cover and glued back)
Released	June 10, 2020
ISBN13	9780367242695
Publishers	Taylor & Francis Ltd
Pages	282
Dimensions	289 × 199 × 16 mm · 444 g
Language	English

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