Rules to Break and Laws to Follow: How Your Business Can Beat the Crisis of Short-termism

Publisher Marketing: Rule #1: The best measure of success for your business is current sales and profit. Rule # 2: With the right sales and marketing effort, you can always get more customers. Rule # 3: Company value is created by offering differentiated products and services. These three golden rules for running a successful business may look no more dangerous than ordinary common sense, but in truth they re deadly. With customers sharing their experiences electronically with millions of other customers, the technology of business has changed so radically that the old accepted wisdoms just don t work any more. In "Rules to Break and Laws to Follow," marketing gurus Don Peppers and Martha Rogers challenge you to break the rules and propose a whole new way of thinking about how to create real shareholder value in today s competitive environment, operating with today s technologies. In this revolutionary guidebook, you ll discover the do s and don ts that every company should follow in order to be successful and retain good customers. The audiobook also presents the 12 Laws to Follow guidelines to ensure that your business can surmount the Crisis of Short-Termism smothering so many businesses today. Throughout, Peppers and Rogers propose various proven tactics and strategies to help you earn and keep the trust of your customers." Review Citations: Library Journal 04/15/2008 pg. 127 (EAN 9781423359937, Analog Audio Cassette) Audio File 08/01/2009 pg. 52 (EAN 9781423359944, Compact Disc) Library Journal 04/15/2008 pg. 127 (EAN 9781423359951, Compact Disc) Library Journal 04/15/2008 pg. 127 (EAN 9781423359975, MP3 CD) Contributor Bio:  Peppers, Don Don Peppers and Martha Rogers, Ph. D., are the founding partners of Peppers & Rogers Group and 1to1(r) Media, the world s premier customer-focused consultancy and award-winning publishing company, now part of Carlson Marketing Worldwide. In addition to hundreds of trade and academic articles appearing in publications including Harvard Business Review, they are the coauthors of the bestselling 1to1 series of business books, available in 17 languages. In addition, they have written a comprehensive graduate-level textbook, Managing Customer Relationships. Their most recent book was the highly-successful Return on Customer, challenging companies to measure business success entirely differently, and documenting the customer base as a revenue-producing asset for businesses, capable of driving a company s long-term economic worth. Peppers and Rogers have been cited on numerous lists of thought leaders and business gurus, and serve on several boards. Contributor Bio:  Rogers, Martha Martha's novel Not on the Menu debuted on May 1, 2007, as a part of Sugar and Grits, a novella collection with DiAnn Mills, Janice Thompson, and Kathleen Y'Barbo. Her series Winds Across the Prairie debuted in 2010 with Becoming Lucy, Morning for Dove, Finding Becky, and Caroline's Choice. Her other credits include stories in anthologies with Wayne Holmes, Karen Holmes, and Debra White Smith; several articles in Christian magazines; devotionals in six books of devotions; and eight Bible studies. Martha served as editor of an eight-page monthly newsletter for the writer's organization Inspirational Writers Alive! for six years and is the state president. She is also the director for the annual Texas Christian Writer's Conference and is a member of American Christian Fiction Writers, for whom she writes a weekly devotional. Martha and her husband reside in Houston, Texas, where they are active members of First Baptist Church.