Insomnia

The Kid is most certainly back in town these days, with his newest material hitting charts across the world as hard as it ever did, and the media ready to quote his name at any given moment. But there's so much more to Kid Rock than his public persona often suggests; this white-bulldog of Rap 'n' Rock is a true talent of the rarest kind, and whether performing his sell-out shows or recording some of the most unique music to grace the charts this decade, the artist formerly known as plain old Bob Richie, is nothing if not a phenomenon.