Among the Sierra Nevada, California

Albert Bierstadt's beautifully crafted paintings played to a hot market in the 1860s for spectacular views of the nation's frontiers. Bierstadt was an immigrant and hardworking entrepreneur who had grown rich pairing his skill as a painter with a talent for self-promotion. He unveiled his canvases as theatrical events, selling tickets and planting news stories-strategies that one critic described as the "vast machinery of advertisement and puffery." A Bierstadt canvas was elaborately framed, installed in a darkened room, and hidden behind luxurious drapes. At the appointed time, the work was revealed to thunderous applause. This painting was made in London and toured through Europe to St. Petersburg, fueling Europeans' interest in emigration. Buoyed by glowing reviews, Bierstadt then offered the painting to American audiences who could take pride in an American artist's skill and in the natural splendors of their young nation. Smithsonian American Art Museum, Bequest of Helen Huntington Hull, granddaughter of William Brown Dinsmore, who acquired the painting in 1873 for "The Locusts," the family estate in Dutchess County, New York