E-consumers in the Era of New Tourism - Managing the Asian Century - - Books - Springer Verlag, Singapore - 9789811000850 - January 21, 2016
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E-consumers in the Era of New Tourism - Managing the Asian Century 1st ed. 2016 edition

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E-consumers in the Era of New Tourism - Managing the Asian Century 1st ed. 2016 edition

This book focuses on the role of e-consumers and e-marketing in the era of new tourism. It addresses themes such as the tourism "prosumer" at work, the evolution of tourism services, the collaboration and co-creation, as well as the e-complaint behavior of e-consumers in tourism.

139 pages, 12 black & white illustrations, 5 colour illustrations, biography

Media Books     Hardcover Book   (Book with hard spine and cover)
Released January 21, 2016
ISBN13 9789811000850
Publishers Springer Verlag, Singapore
Pages 139
Dimensions 155 × 235 × 10 mm   ·   390 g
Editor Sezgin, Erkan